Operating with a superior platform
One of the hallmarks of our success in self storage is our superior operating platform. Over the years we have refined our processes, enabling us to make data-driven decisions in how we operate, market and price our properties. Today, we believe we have the best systems in the industry and a track record of leading innovation.
A key example was our move to an in-house call center in late 2008. We are using a state-of-the-art digital phone system and customer service technology, which provides us with superior data with little on-site hardware. To enhance our overall technology platform, we have rolled out an enterprise-wide customer relationship management (CRM) system. This system enables us to track customers more efficiently, identify the location of the potential customers, reduce duplication of data and streamline our overall information flow.
We believe our best-in-class technology, revenue management and operational systems are helping us provide a better product and better customer experience than our competitors. In the current economy, our operational abilities are more important than ever.
