Capturing a booming opportunity
One of our fundamental strengths is our ability to take care of customers – especially as they retire, find new freedom by moving to smaller places, and sort through a lifetime of memories and belongings. We are well positioned to serve a larger share of this market as the baby boom generation retires in the decades ahead.
In 2008, the oldest of our country’s 78 million baby boomers – those born between 1946 and 1964 – turned 62 years old (Source: U.S. Census Bureau). The 50+ Housing Council of the National Association of Home Builders says that approximately 6% of Americans between the ages of 55 and 64 move each year. And one in four baby boom generation households expects to move in the future, with 49% of those looking for a smaller home, according to a recent survey prepared for AARP. For our company, the generation that is redefining retirement may be one of our greatest opportunities.
